- Title: Bilingual Marketing Specialist
- Employer: Futurpreneur Canada
- Display Date: 2021-11-22
- Location: Toronto, ON•Remote
- Preferred application method: Temps plein
About Futurpreneur Canada
Futurpreneur Canada has been fuelling the entrepreneurial passions of enterprising young Canadians since 1996. We’re the only national, non-profit organization that provides financing, mentorship and resources to aspiring business owners aged 18-39. More than 15,000 young Canadian entrepreneurs, spanning every province and territory, have successfully launched their business with Futurpreneur’s support. Their main street businesses help drive Canada’s inclusive economic prosperity in communities from coast to coast to coast.
Futurpreneur is a founding member of the G20 Young Entrepreneurs’ Alliance, the Canadian member of Youth Business International, and the Canadian host of Global Entrepreneurship Week.
Our Purpose (why we exist): To drive inclusive Canadian prosperity by fueling the success of young enterprise.
Our Mission (what we do every day to achieve our purpose): To provide early-stage financing, mentorship and other resources to help aspiring entrepreneurs age 18-39 launch successful businesses that contribute to sustainable economic development in their communities and for Canada.
Our Values (how we work – our core principles & commitments): We are mission-driven, collegial & collaborative, diverse & inclusive, and accountable & transparent.
Here’s the opportunity: Bilingual Marketing Specialist
This role meets the needs of Futurpreneur Canada’s strategic goals and priorities related to increased brand awareness, pipeline building and program delivery. The Bilingual Marketing Specialist will support the development and implementation of marketing and communications plans to recruit and engage entrepreneurs, mentors and partners for Futurpreneur core offerings.
The incumbent will be working remotely (due to COVID) in the first instance and will then be located at our national office in Toronto, Ontario.
What you will do:
Marketing Initiatives for Futurpreneur and Partners
Champion Futurpreneur marketing initiatives, collaborating with the Director, Marketing and Communications to lead and support marketing campaigns
Support Futurpreneur Canada partner-funded projects and strategic partnerships, for example: supporting project timelines, budgets, and funder deliverables
Develop communication plans and identify new market segments and opportunities
Proactively develop and implement tailored national and regional integrated marketing campaigns/plans to engage mentors, entrepreneurs and partners, leveraging appropriate marketing channels
Collaborate with internal stakeholders, external vendors and partners as needed to ensure budget and timelines are met
Attend local entrepreneur and mentor engagement events as required
Support the preparation of regular progress reports on marketing initiatives with relevant KPIs and solutions
Programs and Event Management Support
Champion events management, and support with partnerships and sponsorship opportunities
Work with the Marketing team to establish lead generation campaigns across social media platforms and to track and analyze lead generation, ROI and KPIs
Collaborate with the Digital Marketing Specialist to improve impact through Search and Display Ads, as well as Social Ads
Review post-event key results and identify opportunities to implement feedback for future events
Marketing Budget and Expense Reporting
Coordinate proper ROI tracking for each initiative, striving to support continuous improvement in the assessment of investments against pipeline growth and stakeholder retention
Monitor and track the marketing expenses for campaigns across Canada
Support the national marketing budget by conducting marketing budget analysis and allocating campaign spend
Accurately document marketing expenses across national, regional, and program initiatives, working with the Marketing team to process monthly invoices with the Finance department
Monitor overall program spend on a monthly basis
What you will have:
Relevant experience may include education with a focus in Communications, Marketing, Journalism or Business or equivalent hands-on career experience
3+ years of experience in marketing or communication
Demonstrated experience and knowledge of digital marketing, search engine optimization, social media, digital advertising and traditional advertising
Experience working with internal resources and third-party agencies to continually optimize
Proven experience in implementing integrated marketing efforts (grassroots community events, tradeshows, roadshows, workshops)
Strong network and sense of purpose, entrepreneurial mentality
Sound project management experience (ability to implement multiple initiatives)
Bilingualism in French & English (spoken & written)
Superior verbal and written communication skills
Ability to work with multiple stakeholders with varying perspectives while balancing multiple stakeholder priorities
Detail oriented, organized and data-driven mindset required
Demonstrated awareness and support of the organization\'s objectives and strategy
Strong problem-solving skills and solve issues with a positive outcome
Ability to build strong relationships based on trust and integrity
Alignment with Futurpreneur’s values and commitment to the mission/purpose of the organization
Be a role model for Futurpreneur’s organizational culture by creating a positive impact at every touchpoint with people
HOW TO APPLY:
Qualified candidates are invited to submit their resume, cover letter and salary expectations by December 02, 2021.
What we offer:
Futurpreneur offers you the opportunity to work for an organization with a clear and compelling purpose - To drive inclusive Canadian prosperity by fueling the success of young enterprise. Respect, teamwork, diversity and inclusion, transparency, empathy, impact, innovation, high performance, recognition and working hard and having fun are important to us!
We offer an attractive compensation package that encompasses a competitive salary, amazing benefits such as, health and dental benefits package plus RRSP contribution matching, health spending account, flex hours and more.
Futurpreneur Canada is committed to an inclusive, equitable workplace and encourages applications from all qualified candidates. We embrace the unique perspectives and experiences within our team. Reasonable accommodations are available on request for candidates taking part in the selection process.
Expiration Date: 2021-12-11